One of my many ideas with the little homestead is to start marketing what I have. There is a lot here but I just need to focus on the direction I want to take and with what.
One of things that I have readily available is eggs. My parents and I are the first consumers of the eggs with a few relatives and one of my neighbors. Its interesting that I live in the country and yet some of my "country" neigbhors are "polite" when it comes to not taking any of the eggs as they are still die-heart grocery shoppers. However, there are a number of staff members at my school who love to purchase my eggs as they are city-dwellers and love the country perks.
I was thinking about buying some of the egg cartoons with my farm name on them instead of using those used grocery cartoons. The farm name will go them but what else?
Should it say "Farm Fresh Eggs"? "Naturaly Raised Eggs"? " "Organic Eggs"? Which label is the most marketable and appealing to the customer and makes them feel like they are really getting "special" eggs? The organic eggs are probably out as of right now. I know that it is the current rage or whatever but the more I read and look into it......well first I can get organic feed at the Amish feed store I go to. However, 100# of organic chicken feed is $29.50 vs. $15.30 for 100# of chicken mash (I add the oyster shells myself). If I am going to feed organic feed, the price of the eggs has to go up to $3.00 a dozen but then if I feed kitchen scraps or garden stuff that is not organic as of right now, then I technically could not call the eggs organic, right? While I like and would love to do the organic thing, it definitely needs more thought esp. on the cost part.